Gifts Under $100 That Feel Like More

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This is the budget for a partner, a parent or a best friend. On Black Friday it buys things that normally cost $130 to $200. Every pick here is something people tend to want but rarely buy for themselves.

For the one who loves their routine

5-in-1 hair styler. Dries, curls and smooths with interchangeable heads. A popular alternative to the premium brands at a fraction of the price. Around $79. Check the price

Electric toothbrush with app. Pressure sensor, timer and a travel case. A gift that is used twice a day. Around $60. Check the price

For the active one

Massage gun with 6 heads. After running, the gym or a long day at a desk. Pick one that is quiet and lasts several hours per charge. Around $55. Check the price

Fitness tracker or smartwatch. Check whether it works with the person's phone (iPhone or Android) before buying. Around $80. Check the price

For the home

Smart lighting starter kit. Colour bulbs plus a bridge or app. Changes the feel of a room in seconds. Around $65. Check the price

Air fryer XXL (6 litres). Still one of the best-selling kitchen appliances in Europe and the US. Big enough for a family. Around $90. Check the price

For the tech lover

Bluetooth item trackers, 4-pack. One for keys, wallet, bag and suitcase. Around $60. Check the price

Portable Bluetooth speaker, waterproof. For the shower, the beach and the garden. Around $70. Check the price

Make it feel bigger

• Add a small extra from the under $25 guide: a massage gun with a pair of cosy socks feels like a full care package.
• Wrap it well. Presentation counts more at this price point than any other.
• Check the plug. For electrical items from another country's store, make sure the plug fits (EU, UK and US plugs differ).

Prices checked: 2026-10-30